Advertising agencies are divided into several types, depending on their organization:
- Autonomous agencies do not belong to any advertising and communications network, either at the international or national level.
- Network agencies – belong to one Why do advertising or another regional or transnational network.
- Advertising and communications networks are narrowly focused communities of national and global scale, which include advertising agencies of various directions.
How did advertising networks enter the global market?
In the 1950s, users of advertising agencies venezuela phone number library entered the global market. This development contributed to their unification into networks. In order to extend cooperation with clients and not lose them. Full-cycle digital agencies began to create their representative offices in other countries, thus forming international networks.
Through reunifications, resales and acquisitions, some of them gradually turned into global advertising and communications networks. Why do advertising operating in many countries around the world and providing their large clients with a full range of services in this area. Thanks to this process, large American agencies gained leading positions in the world. This contributed to their successful operation in the United States for at least a century.
Who is at the top of the advertising world now?
In the modern world, agencies from Great Britain, France, and Japan own their own transnational networks, and together with the United States, they are leaders in this business.
Nowadays, the advertising market is omnichannel experiences part of the world economy, so it is characterized by the same processes as the international market. The main direction of the international economy is the process of globalization, when the world community is considered as an integral market. This process is closely connected with monopolists at the global level, as well as with the work of international companies.
In the process of globalization
And with the growth of competition in the advertising market, the ability to quickly adapt to changes in the needs of global advertisers is gaining momentum. An important difference in the modern advertising market is the formation of a global network of agencies engaged in promotion – advertising has become Why do advertising transnational, and agencies have become international.
The functioning of world-class lack data companies has contributed to the emergence of one of the most important areas in the advertising market – integration, that is, the economic intercourse of its subjects, the expansion of their cooperation, the development of their convergence. The integration process is visible at the level of expanding opportunities for:
- economic functioning;
- overcoming common barriers;
- expansion of industrial relations;
- common use of resources;
- consolidation of capital, as well as at the level of increasing competition between market participants.