You Really Want to Win and Win

But how do you convert that data into insights that are of practical use? At Salesforce Live Benelux, we spoke with three innovative customers, CM.com, Pon Automotive and Showpad, about how they use their data. Below we list their advice. 1 Stimulate a data-driven mindset among your employees If you want to make the most of your data, you ne to make your employees aware of its value. As Walter van Boven, Director of Digital Solutions & Insights at Pon Automotive, says: “In order to become a data-driven organization , you must first stimulate a data-driven mindset among your employees.

How Do You Become One

Make sure employees know what information to record and where , and how to use data to make better decisions in their day-to-day work. This applies not only when setting up a marketing campaign or winning a sale, but also when responding to a customer’s question. However, it is not always easy to get people excit about data. “Single India Phone Number List data can be quite boring,” says Jeroen van Glabbeek, CEO at CM.com. “But after a while you start seeing data as information. And information then leads to insights. And with insights you can do very thoughtful things.” If you want to get your employees on board, Van Boven recommends focusing on these insights.

In Small Business Startups

Don’t talk about data sets and such, but show them the full potential of your data,” he suggests. “When our analysts do something really cool with our data, we show it inside the company to get our people excit about the possibilities.” 2 Beware of superficial measurement data It is also important to understand exactly DV Leads what your data means so that you can use it in the right way. Hendrik Isebaert, COO at the sales enablement company Showpad, warns against superficial measurement data. “Superficial metrics show that you are doing something, but that ‘something’ is not necessarily the right thing,” explains Isebaert.