The big question remains: ‘How do I get loyal customers?’. Promoting customer loyalty throughout the entire customer journey is key to success. From orientation to purchase, through both digital and physical channels. It is therefore important that you get a complete picture of your customer’s customer journey and use this information to personalize your communication and services. In this way you add optimal value and you are most relevant. This therefore requires an integrat approach that will allow you to know exactly what your customer’s purchase history is, for example in a store, and to be able to respond accordingly.
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The power of loyalty programs Well-execut loyalty programs are integrat throughout the customer journey. It is an important tool for B2B and B2C companies to increase engagement and improve customer relationships across all channels. In addition, there is also a lot to gain for companies in personalizing loyalty Honduras Email List programs, because only 22% indicate that they are satisfi with the degree of personalisation. A home-grown loyalty program that is well integrat throughout the entire customer journey is the Blokker&Jij app; the loyalty program of our customer Blokker with which she wants to create more involvement as part of the new marketing strategy.
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Customers save points by making purchases in the store or via the web shop using the app and save for benefits such as discounts or gifts. By introducing this loyalty program, Blokker sees greater loyalty among customers and Blokker remains top of mind. Even if customers do not physically walk through the store. In addition to transactional loyalty programs, where you save points, loyalty programs that focus on customer experience DV Leads are gaining ground. Consider, for example, the sustainable shoe brand Allbirds , which makes shoes entirely from natural materials. As a customer of Allbirds, after purchasing a pair of shoes, you will receive an e-mail with a video, in which you will be taken exactly to the tree from which your shoes are made.