Ahrefs’ Study Of 2 Million Featured Snippets
It looks like we’re now in the middle of the featured-snippet-geddon that “SEO astrologists” predicted more than 3 years ago. Google is actively rolling out featured snippets for a wide variety of search queries because they want to serve quicker answers to people. And SEO professionals are absolutely excited about this new opportunity because featured snippets give a chance for low-ranking pages to get to the top of search results with almost zero effort. Last year, Ahrefs jumped on this bandwagon by intoducing support for all sorts of “SERP features” in the Site Explorer and Keywords Explorer tools.
We have collected
Enough data to carry out a substantial research of featured snippets and share all our findings with you. But first… What is a Featured Snippet? A Featured executive email list Snippet (otherwise called Answer Box) is a brief answer to a user’s search query, which is displayed on top of Google search results. It is extracted from one of the top-ranking pages for that search query and includes that page’s title and URL. According to our data, it is 99.58% positive that Google only features pages that already rank in the top10. But now you’re probably wondering what’s up with these 0.42% “outlier” pages? The answer is simple: they are taken from some other SERP feature, like an Answer Box. So it appears there’s no way to rank in a featured snippet if you don’t already rank anywhere on the front page of Google.
Do backlink signals
Help you get a featured snippet? For each individual search query. We compared the backlink metrics of a “featured” page vs. median. Value among the rest of the DV Leads pages in the top10 organic results. Here’s what we’ve got: Somehow, I always thought Google only cares to display a featured snippet if the keyword is fairly popular. Ahrefs’ Study But it turns out the majority of featured snippets are triggered by long-tail keywords. This data actually supports the “create great content” mantra. I mean, there’s almost no way you could purposefully target millions of featured snippets for millions of long-tail keywords. But if you stick to writing detailed in-depth articles that fill all possible blank spots that people might have.
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