Google executive Nelly Kennedy will become Volkswagen ‘s new global CMO in mid-February next year. Therefore, this was announced this Tuesday by the Wolfsburg-based automobile manufacturer. Jochen Sengpiehl’s successor at the head of Volkswagen’s global marketing department comes from Google. Therefore, where he currently continues to hold the position of Senior Global Director in Brand Marketing in the city of San Francisco. Google , Nelly Kennedy’s current company. Is no stranger to the Volkswagen universe. Not in vain. Therefore, the Mountain View company is one of the most important partners of the Volkswagen Group.
The Help of Nelly Kennedy
Before joining Google professionally. Nelly Kennedy industry email list was Executive Director Digital at the publishing house Condé Nast. Therefore, at adidas he also previously held the roles of Global Vice President Digital & Relationship Marketing and Global Vice President Digital & Relationship Marketing. The future global CMO of Volkswagen began her professional career at the communications and public relations agency Häberlein & Mauerer. says Imelda Labbé. Therefore, board Member for Sales, Marketing & After Sales of the passenger car division of Volkswagen.
Volkswagen wants to regain “lovebrand” status with
As the new global chief marketing officer, Nelly Kennedy DV Leads and her team will help Volkswagen become a real people’s brand again. Explains Thomas Schäfer. CEO of Volkswagen. With the help of Nelly Kennedy, Schäfer aims for Volkswagen to once again be a “love brand” authentically focused on the customer. Together with Nelly Kennedy we will consistently drive the realignment of our brand and our marketing activities. I am convinced that Nelly Kennedy. With her experience, will be a decisive contribution to providing Volkswagen with a clear brand profile in all regions.