Think about the audience you want to reach, your business proposal and the spaces your brand will occupy. There must be harmonization between the elements, alignment of the company’s market positioning. Tips for creating a visual identity First think about the whole process. Since, documenting all the steps will act as a guide to define the visual standard. So this can be done by gathering all the data about the brand. The technicians, analyses, specifications, among other information that will be a reference for the creation of any other product or service of your company. Therefore, creativity is the main element. Along with this, dedication and interaction between the entire marketing, sales and design team. Here are some tips to help with this process: Be consistent with the idea that the brand represents, however, leave room for it to adapt to different formats.
Be innovative, daring, as the objective is to build
That is, build a consistent, yet flexible, identity; Have ideas that mark the mind of the consumer. Symbols that stick as an image; Gather all the suggestions from the teams involved and focus them on a common point; Exaggerate creativity. Be innovative, daring, as the objective is to build a unique idea in the market; Try to understand your persona Netherlands Phone Numbers List and what she identifies with. It’s the visual elements of your company that will attract your persona; Finally, plan the visual identity a lot. Don’t fall into common mistakes. Value all the organization of work together before handing over the work to a professional design. How to assemble the visual identity Knowing the concept and function of the visual identity, as well as working your company’s manual, the process becomes simpler.
It must contain all the information organize
For example: layouts for social networks, packaging production. Therefore, it must contain all the information organized. briefing of ideas Idea briefings are the initial step towards creating anything. It is something so important that we can say that it is almost impossible to build any idea that intends to reach the consumer to sell something. Thus, the main scores in the process of creating the visual identity manual are listed in the briefing. That’s DV Leads when all the answers to conceptualize your company and what its image are found. Therefore, when creating the briefing, consider: How will your product be described? How does your company want to be seen? person? Who are your competitors? What does your company offer that is different from its competitors? Thus, through this data you arrive at the creation of the Visual Identity Manual, from beginning to end.