How to structure your infoproduct

One of the markets that has grown the most in recent years is the sale of info products, such as online courses or ebooks. That is why in this article we will teach you how to structure yours to be successful. Building a good structure for your infoproduct is decisive for the final quality of the material.

The organization of ideas directly influences your audience’s interpretation of the content more clearly and therefore requires attention to some details. To help you in this task, we separate some important tips on how to structure your digital product.

Organize a coherent narrative

For this organization it is important to keep in mind that the narrative has to have a beginning, middle and end in a conical structure: Beginning: It is the largest part of the funnel. An introduction to the topic that will be addressed in the material. Medium: the development of content.

In this section you have to present the ideas company data contained How to in the introduction in a clear, objective and explanatory way. End: this is the conclusion of the matter. The smaller part of the funnel is a brief summary of what is explained in the text and closes the topic with a more specific explanation, directed at the author’s line of reasoning for the content.

Avoid flowery words How to

Make it easier for your reader to understand by avoiding more complex words. Remember, the fewer external sources you need to understand, the more enjoyable your experience will be. The best thing you can do is adapt the language to your audience. Study terms and approaches appropriate to it.

Phonetics also requires attention. Written words DV Leads do not always sound good to the ears. Adapt this language to the structure of your digital product . Separate important content into topics To make the information clearer, it is best to structure the content by dividing it into topics. In the case of e-books and video classes, they would come in chapters, for example.

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