The next thing that is quite important for you to consider in creating a digital campaign is determining your target audience or target market. To do this, one way is to build a buyer persona for your business.
What are buyer personas? According to Hootsuite, a buyer persona is a detailed description of someone who represents your target audience.
The point is to describe the figure of someone who is likely to be interest in the product or service you offer, then become a customer of your business.
The point is to describe the figure of someone who is likely to be interested in the product or service you offer, then become a customer of your business.
Determine the Target Audience
The buyer persona information that you create can cover demographic to psychological aspects.
Examples of demographic information Bolivia Email List include age, gender, place of residence, and profession. Meanwhile, psychological elements such as hobbies, lifestyle, interests or interests, and many more.
Referring to various existing buyer persona information, later you can determine what kind of campaign is more suitable for you to create.
Planning the Campaign
Certainly an important stage in creating a marketing campaign is the preparation step.
At this stage, the aspects that you need to pay attention to at least include the following:
- Campaign concept
- Channel or platform you will use
- Paid or organic
- When was the campaign published
In compiling the concept, you need to pay attention to content such as what your buyer persona likes. Don’t forget to adapt it to the purpose of the campaign you will make.
Then, you also need to design the campaign structure, starting from the title, format, to the call to action if you want to direct your audience to take an action.
In addition, you need to determine the channel that you will use for your campaign, whether to use organic or paid channels.
What is Paid Promote?
Organic campaigns that you can choose for example SEO, social media, or email marketing. Meanwhile, for paid campaigns, you can choose SEM, display ads, Facebook Ads, or others.
Besides these things, paying attention to DV Leads when the campaign was published can also be a factor that is no less important. The right timing can affect your engagement campaign .
For example, if your content gets more engagement between 1pm and 3pm, you should publish your campaign at those times as well.