Mainly because this identity leads to brand recognition and value. Think of the visual identity as a definer of who your company is. There are not few big brands in the market that have their images and colors in the consumer’s mind. It is not a simple job, it demands dedication, creativity, everyone’s participation. However, this may be the most important work for the success of your brand. If you are in the process of creating a visual brand identity and don’t know where to start, contact us through our access channels and we will be able to help you. Within this scenario of website optimization, structured data emerges as fundamental for algorithms to understand the content that Internet users are searching for. So, when you create your website, content, videos, you are adopting ways to give relevance to your business, through digital marketing techniques.

Therefore, pay attention to the fact that each text, image, video is a way of showing what your site is trying to say. Therefore, the need to use different types of structured data to make search engines, such as Google, for example, able to make your site appear in results with rich snippets. What is Structured Data Why Use Structured Data in Your Business Data Markup for E-commerce If you’ve never heard of structured data, rich snippets, continue in this article and we’ll tell you all about this technique that you shouldn’t dispense with in your business. Be it big or small. Quality Issues: How Google Rates Your Site SEO Trends To Increase Your Site’s Visibility SEO Tips for ecommerce What is structured data? Google defines structured data as a “standard .

So this means that when you express in a structured way what is on your webpage, Google interprets the content more accurately. This creates special features and improvements in search results. In addition, much of the structured data uses schema.org vocabulary. However, it’s best to consider Google’s documentation as definitive on the SERP mode rather than the schema documentation. What are worth for As already mentioned, they serve mainly to facilitate Google’s understanding of the content of a given page. As such, there are a number of markups applicable to most sites, such as structural navigation. And tags that target a certain type of site. In the case of e-commerce, for example, the product or review feature can serve to attract qualified users to the site.