This is because if you have the main information exposed on the SERP, the internet user accesses the site with the certainty of the type of content he will find on the page. Structured data and unstructured data Structured data refers to a way of organizing data that will make it easier for search engines to understand and categorize the content on your site. Therefore, it is from the markup that the rich results are created, which are the data that are just below the URL on the search page. Examples of structured data: names, professions, dates, location coordinates. Thus, as for unstructured data, in general, it is data or pieces of information that do not have a standard format.

This data includes: PDFs, images, videos, infographics, and the like. Why use structured data in your business Even though data markup is not considered a Google ranking factor, organizing the data in HTML using Schema.org has SEO and business benefits. Part of these benefits are: Quality of rich snippets Improve the quality of rich snippets: Data markup makes it clearer to people what they will find on your page. Taking into account that the data is more organized and clear on the SERP. In addition, it provides search engines with the information they need to understand your content more objectively. Relevance to your content Allows search engines to display more relevant data for that search intent on the SERP. In addition, it offers a better user experience and, as a result, structured data is increasingly popular. Improve the mobile search experience Improves the mobile search experience: Make AMP (Accelerated Mobile Pages) data markup.

Thus, it helps to better organize the data on the SERP on mobile devices, increases the speed of the pages and improves the usability of the site. Advanced search as a differentiator Advanced search is an advantage: another positive point is that it can take your page to the results of Google Advanced Search and even to the Knowledge Panel, so anyone who wants a more specific result will find your page because of the data markup . Right people clicking on your pages Improved organic traffic. The chances of the right people clicking through to your pages are much higher. Therefore, there are already studies in the United States that revealed that data tagging, in some cases, increased the click-through rate (CTR) by up to 10%. How to put structured data on your website If you want to use markup schemes on your site.