Our advice take these consumer expectations and behaviors into account when determining your strategy for the coming year. 1. Digital customers expect an exceptional experience Exceptional experiences are the foundation for strong relationships with digital consumers. Nowadays, as a company you will no longer succe if you only provide a product or service: 80% of digital customers worldwide (85% of business customers and 79% of consumers) find the experience that a company offers just as important as the product or service itself. Digital consumers use a variety of criteria for a remarkable experience.
Global Commerce Thought Leadership
But what is an exceptional experience at a time when consumers seem to expect more and more from companies? You should think of a combination of an easy, personal and empathetic approach that is offer both digitally and through more traditional and offline channels. Furthermore, consumers are increasingly looking at a Germany Email List company’s role in society, expecting that not only the interests of shareholders but also those of other stakeholders will be serv. The message that a company conveys and the extent to which it lives up to that message also weighs in on the overall customer experience. When companies manage to transform something mundane into something exceptional, they are reward with a closer customer relationship, which translates to higher sales.
Research Industry Report
Customers say they feel an emotional connection with the brands they buy most often. Digital display banner for the State of the Connect Customer report, 4th ition. 2. Doing business is a personal matter, especially in the Netherlands DV Leads Consumers are increasingly citing personalization as a precondition, with more than half (52%) expecting personaliz offers (a global increase of 3 percentage points from the previous year). At a time when everyday life is characteriz by change and uncertainty, customers want personal contact that takes into account their unique nes.
