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But this information must be confirmed by all (or almost all) employees and shared by them online to reinforce veracity. “Employer Branding to grow your company: Discover 7 fundamental points” This tells us that a B2B Employer Branding strategy cannot begin and end in the marketing offices. but needs the support of the entire company team. who. obviously. must be truly satisfied with their workplace. If people speak well about the company from within .
Interested people will be more likely to get in touch
With the employer and. therefore. recruiting will be simpler and more productive. An Employer Branding africa email list strategy improves the relationship with stakeholders What has been said so far might lead one to think that the advantages of Employer Branding for B2B are limited to recruiting. but this is not the case at all. A strategy created to strengthen the reputation and visibility of the employer also generates indirect benefits for the B2B company. The contents published on company communication channels are not only seen by employees and aspiring candidates for the company’s job offers. but also by stakeholders .
In B2B. the relationship with suppliers.
external collaborators. commercial partners. customers is crucial and Employer Branding can become the lever that triggers a series of benefits: New contacts and partnership requests Strengthening or improving relationships with external companies Improved communication with partners Loyalty of collaborators and customers Renewal of contracts More sales LinkedIn’s role in B2B employer branding B2B Employer DV Leads Branding LinkedIn is the ideal platform to convey the values and vision of the B2B brand to stakeholders. potential future employees and those already working in the company. It is important to create a real editorial plan dedicated to Employer Branding and involve employees in the work of disseminating content. so as to also reach new users targeted by the company’s business. The effects of this strategy are usually visible in the medium/long term.
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