Evaluate Digital Campaign Performance

Finally, the stage in creating a digital marketing campaign is evaluation. You need to measure how well the campaign you have created is performing. Do an evaluation according to the objectives of the marketing campaign that you have previously set.

For example, if the goal you set is to increase sales, see how much of your campaign leads your audience to buy your product or service.

Or, if your campaign goal is to increase brand awareness , look at how much CTR ( click-through rate ) or traffic is in your campaign.

Get to know more about what is a brand?

By measuring campaign performance, you will get various useful data information. So, when creating the next campaign you can be more focused.

To measure campaign performance, you can use Western Sahara Email List marketing tools such as Google Analytics.

So, in essence, a digital campaign or marketing campaign is a marketing strategy to achieve certain business goals.

What you can then apply in making campaigns includes setting goals, setting target audiences, designing them, and evaluating their performance.

So, for those of you who are still confused about how to thoroughly understand the basic concepts of digital marketing , this online course is the right solution for you!

This online course will discuss fundamental

Things that must be known, up to the initial strategy for immediately developing a digital marketing strategy. 

In compiling the concept, you need to pay attention to DV Leads content such as what your buyer persona likes. Don’t forget to adapt it to the purpose of the campaign you will make.

In almost every marketing strategy, the first thing you need to do is determine the goals you want to achieve. Of course, you also need to align this with the goals that your business wants to achieve.