So what can be done include:
- View the page on the mobile view
- View data from the metrics provided in the tools
- Make a hypothesis, for example paragraphs are too long or website speed on mobile displays is slow
- Create alternative website solutions for the problems encountered
- Off-page analysis
Analyzing Off-page such as looking at backlinks (Backlinks) can help you to find out where the source of visitors is coming from other websites. This can also be a way to compare the backlinks you have with the backlinks from competitors.
Tools that can be used to analyze backlinks are MOZ, Google Search Consloe, Ahrefs, and others.
Website Speed Test
It will be a problem if the website you have runs slowly, the problems that arise include users don’t like it and search engines don’t like it either.
To analyze this speed you can use several tools such as GT Metrix, Google PageSpeed Insight and Pingdom.
In the test results using the tools above, you will get some data that affects website speed, such as image sizes that are too large, some elements load slowly and so on.
Knowing this, you can use it to improve website speed.
Conduct Competitor Analysis
Almost all online businesses have competitors who offer similar product or service offerings and target the same consumers.
Competitor Analysis is used to analyze competitors, identify available opportunities, add advantages to products or services and others.
You can analyze competitors that are similar to your business using a SWOT analysis.
4. Website Traffic Analysis
By analyzing website traffic you will find out the volume and activity of website visitors.
The data above will help you to see which pages are the most successful at generating website traffic and help improve pages that have poor website traffic.
In addition, the data above helps you find out where website traffic is coming from, whether organic search, social media or backlinks.
To find out website traffic analysis, you can use the Belgium Email List tools that. Google has provided, namely Google Analytics.
Knowing where your website traffic is coming from (e.g., from organic search or social media), how popular your pages are, which traffic sources convert better, and where on your website you’re losing potential customers helps you duplicate your digital marketing campaigns successful and invest resources accordingly.
Example of Website Analysis
You have a website with a lack of visitors coming from organic search. Steps that need to be taken include:
- View available data
- Determine what things influence or cause a lack of organic visitors
- Make several alternative solutions for the causes that have been found
Website analysis can help you build and develop DV Leads a website. This will also help you in making decisions in online business such as promotions and others.
There are many tools that you can use, both free and paid. In essence, if you understand what things will be analyzed from a website, you no longer need to pay a fortune just to see the development of the website.
After you know how to analyze a website, you also have to understand what the basic concepts of digital marketing are as a whole so that later they can be implemented into marketing strategies. Therefore, this online course is the perfect solution for you!
This online course will discuss fundamental things that must be known, up to the initial strategy to immediately start developing a digital marketing strategy.