The future of B2B sales is hybrid

The future  In previous articles I have talked to you about the evolution of B2B sales towards digital, thanks to the acceleration caused by COVID and based on specific studies. That is, in data that supposedly reflects reality. And I say supposedly because if we look at the Spanish SME, especially the small ones, it is something that does not fit at all. Before we get into this, let’s look at the data.

Why should Spanish B2B SMEs digitize and what does it The future

The future  Digital transformation, digitization,… are things that we have been hearing for years and category email list that SMEs are clear about and are trying to carry out. We are in 2022 and the need to have a digital strategy is obvious for the vast majority of companies. But why should a B2B SME digitize? The first is because your client is searching for you online and they need to adapt to this reality to give you the best possible service. Before, during and after becoming your client. COVID has meant that the needs of your customers, especially in B2B, have evolved towards digital.

What is the role of the Internet in the B2B sales process in an SME is hybrid

Before the hybrid sales model, let’s see what the basis of digitalization DV Leads is in terms of sales. Generally their role is that of a lead generator. In most cases the sale is closed through a series of meetings and offers. The engine that generates these sales opportunities for us is the digital marketing strategy that I mentioned. In most companies this is something that is under development, but needs to be improved.

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