How can information be secured

To conclude on securing your digital data

If you practice Content Marketing, you probably say to yourself “  if I stop creating content, my competitors will dethrone me on the Google podium ”.

It is not the biologist Leigh Van Valen who will contradict you. In 1973, he Cayman Islands Phone Number List popularized the red queen effect  , which can be summed up as follows: the species (organism / system / individual) least “adapted” in a competitive environment disappears first . That means your business can’t stop adapting. Indeed, all your competitors around you are constantly adapting. And if you don’t, your competitive position declines.

Everything is impermanent (especially your positioning)

What works today may not work tomorrow. Google uses certain rules to rank the relevance of the websites it displays in its search results.

Unsurprisingly, these rules are changing . Simply put, articles you DV Leads   published a few months or years ago can (and should) be quickly improved. Even when focusing only on persistent (evergreen) content, its performance varies greatly over time.

This therefore represents significant growth opportunities. And you will benefit from these improvements in addition to the publication of new content. This observation having been made, let’s now see how to go about organizing the updating of your articles.