Accelerate the sales cycle with interactive content
We like to think of interactive content as fertile soil in which plants grow faster. Get bigger, and produce sweeter, more nutritious fruits. Excellent metaphor. Interactive content is like organic fertilizer that favors and accelerates your sales cycle by maintaining a constant flow of potential customers, even when times get tough. This last point is very important, because when feedback is timely, we can make adjustments quickly, which reduces waste and eliminates the “bugs” that plague so many content plans. When a context change or error leaves your customers disoriented. You can quickly rephrase your strategy to show them that you are listening and actively participating in a two-way journey.
Increase conversions with sales enablement content
Data-driven content, delivered using the Email Database right technology. Gives your sales team exactly what they need to close customers quickly. With less follow-up and fewer missed opportunities. Identify objections and doubts and develop your pieces with targeted sales enablement content . The role of marketing is to generate highly qualified leads for sales. But let’s be realistic. One of the most conflicting points between marketing and sales is that leads arrive. That are not as ripe to be taken through the bottom of the funnel as marketing believed .
Encourage employee commitment
Employee engagement in the US, for example, is incredibly low. According to DV Leads recent Gallup research. Approximately 34% of employees feel regularly engaged at work . However, encouraging employee engagement is an interesting objective, as companies with engaged employees experience a 21% increase in profitability and 59% less turnover. How to encourage employee commitment? Employees who feel they have a voice are 4.6 times more likely to be involved.
Leave a Reply