Customers and employees during the current crises is of course also crucial, and certainly a determining factor for the customer experience . In an increasingly virtual world, it is important that a company not only communicates its corporate values, but also takes action to support those values on every available channel. Discussions around stakeholder capitalism and ‘doing the right thing’ have long focus on business values and social responsibilities. However, against the background of the constant changes and challenges in 2020, companies worldwide are facing much fiercer criticism. Your company’s reputation is more than ever form at the interface of social issues.
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Digital customers worldwide agree that the social role of companies is changing. As a result, your customers (and potential customers) are more aware of the responsibilities of your company than before. Their considerations also influence their purchasing behaviour. Everywhere in the world, including in the Netherlands, reliability is one of the most frequently mention areas in which companies ne to improve their lives. Almost Guatemala Email List half of all Dutch respondents (46%) think it is urgent that companies become more reliable. Another 41% consider it not a top priority, but somewhat important. These figures paint a less challenging scenario than the global picture (with 92% of respondents seeing reliability as a very important or somewhat important necessity), but still show that there is still a lot of work to be done.
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Good relationship of trust and loyalty with customers is nothing new in itself. However, against the background of global crises, their ne has increas sharply. 90% of global customers currently believe that the way a company acts during a crisis demonstrates its reliability. This offers companies an incrible opportunity to prove DV Leads themselves in the current climate. The experience in the Netherlands makes it clear that companies ne to innovate in more ways than ever , with green business being the second highest priority – again in line with the most frequently mention points for improvement worldwide.