Multiply the opening rate of your emails by controlling the Preheader Text
We didn’t set an alarm clock. It wasn’t necessary either because Marina’s biological clock is well worth a review at watch-test.com . At 8:30 at the latest, in the purest style of “Yonatan, don’t go to the deep end”, a “daddy, I don’t want to sleep anymore” sounded. Jumping out of bed, lazy hug, smiles, tickling, laughter… What are we going to do today? Well, what about all these days. What are we going to have for breakfast daddy? Well, what about all these days. Can you make me sing? Well of course, like all these days… Hello! How are you? Good? Yeah? How was your vacations? Wait! Don’t tell me, I know exactly what you’re going to say. In fact, I will tell you about the “WP LoQueVasADecir Detector Pro” plugin. Ha ha ha. OK?
What is preheader text and how does it work?
As you can see in the image, in a normal Gmail view there are 3 main elements: The one that hits you in the forehead. What the email is about and that’s it. Preheader text. Of the content of the email, a preview. If you are as good at English as I am, all three will have rhymed and you will already know industry email list what we are talking about. TRUE? This is a preview text of the email content, which email clients extract to give a little more information to the user without having to open it . As you can imagine or deduce or pulunificucririze , email clients (Gmail, Airmail, Outlook, etc.) are responsible for extracting this information directly from the content of the email .
What email clients show the preheader text?
I found the following photo in this Campaign Monitor article that nicely illustrates which email clients display this text and the character limit . I thought you might like to have it on hand. No? Litmus clients preheader text Source: Litmus As far as Gmail is concerned, the length of the subject + preheader block is about 107 characters . Therefore, depending on the length of the subject, it will show more or less DV Leads of the preheader. Do you catch? How do I control what text should appear in that preheader block? Exact! That is the question. Ains that listiqui you have returned from vacation. Cachesenlamar. But the answer is very simple: just make sure to place that text first . That easy. The first text that the email client detects will be the one it displays there.
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