Number of Followers You Have
The brand listene. Update the bottle. And the tiktoker share the story. That one interaction became a free focus group. Advertisement. User-generate content. And customer testimonial. The company showe they were listening to customer concerns and built a lot of goodwill in the process. Listen for competitor and keyword mentions what happens to your competitors and throughout your industry can also affect your online reputation. Remember the viral video of security officers dragging a unite airlines customer off of an over booke plane? Other carriers felt the heat and had to change their overbooking policies. That’s where social listening comes in. It goes beyond looking for mentions of your brand.
So Focus on Quality Not Quantity
It also tracks conversations that include your competitors and market-relate keywords. Have a look at how gaming chair maker mavic jumped into this thread. Someone tweete an unflattering video of their competitor. Madix’s soft-touch trolling gathered interest and good feelings from gamers who neee a new seat. It’s a situation made possible first by active social media listening. You should also set your software to listen for important keywords like h&r block did here. They found an opportunity to join an ongoing conversation. Even though it b2b leads didn’t mention their company. And got to tweet about an adorable pup doing taxes. Engage and respond quickly it’s not enough to listen to social media chatter about your brand.
Videos That Are Engaging Entertaining
You must also respond. And do it fast. Why? Of u.s. Consumers expect brands to reply to social media questions and complaints within a day. Think the response should be immediate! Every mention is an opportunity to increase engagement on social media and build trust for your brand. Some conversations will be fun and friendly. Others may start because your customer is frustrate DV Leads or confuse. Social media listening tools will help you find and reply to these conversations fast. Now. Let’s look at how you can respond to the full range of social media interactions. For starters. You can turn your social media account into a public-facing customer service center.
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