I have just discovered the new KPMG Impulsa agency and I found it to be a complete, easy, very personalized and, above all, cheap service, what do you want me to say I have also seen that you can try it for a month for free . The truth is that I do not understand many professionals who, in complex and stressful contexts, do not dedicate the time necessary to choose WELL the managers who will take care What is the of their financial, accounting, tax or labor issues and problems, and also demand personalized and fast attention. , at least that’s what I’m looking for. Can I dedicate myself to entrepreneurship and selling effectively if I am worried about a thousand and one past, present and future administrative tasks and problems
But let's get to today's
Important question: how can we get clients and financing? The essential thing in a company is to executive data find not only a value proposition. But also an adequate growth machine , which is obtained when, as happens in. WHATSAPP, users arrive at zero cost and thus there is much less rush. To generate income from them: “ We will take money from the users. Even if it is little, when there are six hundred million.”
You must be critical of the economic foundations of your idea, and know the cost of acquiring clients who will pay for your service . You have a viable business with growth potential when the “customer acquisition cost” or customer acquisition cost is lower than the “customer lifetime value . ” Getting a new customer should cost less than the money you will get from that customer for as long as they remain a customer , which in turn depends on how much you sell to them.
What is the margin
And how much they repeat. On the Internet, the difficult thing, and what most. Projects tend to fail at, is to acquire clients at a reasonable cost and not underestimate that acquisition cost . The above “can be accomplished in DV Leads three ways : with low or no customer acquisition cost. With a high lifetime value or , ideally, with the sum of both factors. At the zero cost extreme are, for example, Facebook or Twitter; On the opposite, Amazon, which does.
Have a high customer acquisition cost but has. A much higher lifetime value than those. The usual business models based on the accumulation of a very large database. Of users are not disturbing in themselves, but it is often forgotten that if their cost is greater. Than zero, no matter how low, and they do not get anything out of customers.