SALES CLOUD , MARKETING , FUTURE OF WORK , INDUSTRY REPORT , CUSTOMER ENGAGEMENT Eight sales tools and tactics that are changing the playing field Don’t want to miss anything? Sign up for our online newsletter and stay informed of the latest content! The digital transformation in sales has revolutionized our sales tools and tactics […]
Companies to Continually Adjust
As digitization is no longer an untrodden path, B2B companies can now expect much more industry-specific functionality from their e-commerce platform. Most B2B entrepreneurs realize that for a successful digital transformation they ne to align marketing, lead generation, commerce and aftersales. “ Marketing, lead generation, commerce and aftersales must be align for a successful digital […]
The Dynamic Strategies That Enable
Even industries whose sales processes have traditionally been based on face-to-face contact have made the U-turn – and fast. Sales moved from brick-and-mortar to online stores, but only 38% of B2B entrepreneurs said it went smoothly. Many companies did not have the right digital infrastructure to perform optimally. Yet the challenges of 2020 have become […]
Machine Learning is Paving the Way
This was not due to unwillingness or ignorance, but often on the basis of an unconscious prejudice. Bas on this feback, we were able to actually implement corrections and achieve equal pay. As far as I am concern, the biggest challenge is very much in the field of recruitment. We do want more diverse and […]
Behavior Continues to Change Rapidly
For example, I am on the D&I committee of the American Chamber of Commerce in the Netherlands (AmCham) on behalf of Salesforce. Several times a year we organize an event for members about diversity, in which we also involve our customers. Diversity and inclusion are increasingly a topic of conversation. I’m happy with that, because […]
All About Simplification as Consumer
Make sure that content is updat with relevant information and link from other pages. Since less important pages – for example that recipe blog – will not be updat often, they should always link to the homepage or to the webshop. SEO Mistake 8: Aim for the broadest possible keywords Try to bring in users […]
Business Tools Machine Learning Sounds
People who click on a paid search ad are often in a different phase of their customer journey than people who end up on your pages through organic search. SEO Mistake 6: Ignoring Search Engine Marketing (SEM) data Many companies have a separate team that works on SEM and yet another department that works on […]
Improves Speed and Agility the Ultimate
That material is relevant at the time, but is quickly consider irrelevant by search engines. Search engines observe web traffic to a page over months and even years, and this traffic is an important factor in ranking. Google looks at the amount of consistent traffic your pages receive for as long as they exist. The […]
Company How Machine Learning
Use natural language to describe products or services. Avoid excessive repetition. Use a (synonymous) dictionary to include relat keywords in your content – relat keywords are pick up by the search engines. SEO Mistake 3: Forgetting to add crosslinks The advantage of well-written content is that good copy builds trust and visitors are more likely […]
System That Enables Us to Be Successful
This increases the chance that visitors will find you and click through. In the world of competitive web content, that’s the way to get people to come to your “party.” A few hours of work often yield good results. Below you can read about the mistakes that content providers often make and we give a […]
Sales It is the Central Nervous
Google is expect to process 2.5 trillion searches this year , giving it a global market share of 92.7%. That’s a lot of people looking for a lot of information. You will therefore really have to master the intricacies of search engine optimization (SEO) to ensure that your content reaches the right readers. Google has […]
Engagement and Recruiting to Finance
Top 5 CRM Benefits for Sales Managers 1. Increases turnover and efficiency CRM platforms have a proven track record. In fact, statistics from Forrester have shown that 50% of sales teams who have complete, accurate, and centrally manag customer and prospect information have seen increas productivity. 2. Helps identify and categorize leads In 2018, tasks […]