Employees Have Remained the Same
At Salesforce Live: Benelux, three CXOs shar how they handl sudden changes in customer demand during the COVID-19 pandemic and the strategies they’re using in 2021 for sales, service and customer engagement . Read on to discover why a 360-degree view, customer feback and friendly gestures matter. 1. Get information shar A streamlin customer experience starts with a streamlin collaboration between your employees. But many organizations are not there yet: 54% of customers have the impression that the sales department, customer service and marketing department do not work with the same information.
We Mean the Extent to Which
With a 360-degree view of customer interactions, your teams can deliver a more cohesive and personaliz service. But making data accessible offers more benefits than just improving the customer experience – it can also drive innovation. “People come up with new ideas, it can spe things up,” says Daniel Gebler, CTO at online Luxembourg Email List supermarket Picnic . However, outdat systems can often get in the way of information sharing. “If you use old and new systems side by side, information about customers can be lost. It is very important to have one source for information,” says Marcel Krom, CIO at PostNL, which delivers more than 8 million letters across the Netherlands every day and 1.1 million parcels in the Benelux. 2. Listen to your customers Feback is a valuable source of information.
They Can Adapt to Change
When designing new apps or launching new products, customers are often your greatest asset. But it doesn’t stop there: customer feback can also help you spot emerging trends and stay ahead of the competition. “Often it’s the hidden insights that have the most value,” Gebler explains. To leverage those valuable insights, organizations DV Leads must find new ways to capture and share data at different stages of the customer journey. Picnic understood that very well. The company tests about 30 new ideas with a small group of customers every week.
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