Upskill your workforce to drive loyalty, retention and growth
Engagement measures the number of times people took an action on your post. Actions include clicks, shares, comments, or reactions.
This is a valuable metric to gauge how much your audience likes your content. Learning the kinds of posts that people engage with will help inform your content strategy. Better engagement also helps your post reach more of your followers’ newsfeeds.
Reach indicates the number of people
Reach indicates the number of people who have seen your post. Changes to Facebook’s algorithm have made it special data more difficult to have messages seen organically. So, even if a business has a large number of followers on Facebook, it doesn’t mean its posts will be visible to many of them.
You can access topline reach information on the ‘Overview’ tab of your Facebook Insights page and get more detail in the ‘Reach’ tab. This is a useful metric to help show the number of individual people who saw your campaign or content.
While reach is the number of people
While reach is the number of people who saw your post, impressions are the number DV Leads of times your post was seen. If an individual saw a single post on three different occasions, that individual represents an increase of one in the reach figure and an increase of three in the impressions figure.
To see impressions data, go to the ‘Posts’ tab and choose ‘Impressions: Organic/Paid’ in the drop-down menu. This metric allows you to understand how many times your ad was shown.
Leave a Reply