The next thing that is quite important for you to consider in creating a digital campaign is determining your target audience or target market. To do this, one way is to build a buyer persona for your business. What are buyer personas? According to Hootsuite, a buyer persona is a detailed description […]
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As digitization is no longer an untrodden path, B2B companies can now expect much more industry-specific functionality from their e-commerce platform. Most B2B entrepreneurs realize that for a successful digital transformation they ne to align marketing, lead generation, commerce and aftersales. “ Marketing, lead generation, commerce and aftersales must be […]
