The driving force behind many brands

Another statistic: according to Hubspot, as many as % of people declare that video materials help them make purchasing decisions. Pretty good score, right? Digital marketing expert James McQuivey estimat that seconds of video is equivalent to . million words. Maybe the number is exaggerat, but even after cutting off two or three zeros from a million, this disproportion is still impressive. Unique content The content you create for your brand or client is good and properly structur. They can be describ in one word: average. They are good but not great. Go back to the part about the harvest failure – in the abundance of content, your content must be at least very good.

The website in the quality ranking

We are not interest in miocrity and boring correctness. You cannot lose yourself in the process of creating fantastic content – content should be Latest Mailing Database valuable and creat when the specialist actually has something to say. Be an authority Here, we are talking primarily about the AuthorRank factor, which for the Google search engine becomes an important element of evaluating the content on the page. When evaluating a site, the reputation of the person or company that is report as. Reputation scores are also affect by opinions about the brand, site, and author. Both the authority of the owner and the creators of the content publish there affect the position of. Transparent Another strong trend in marketing is transparency.

The owner is important

Both consumers and companies want DV Leads authenticity and transparency in actions and intentions. Desperation and dishonesty are often. Promotional campaigns in the field of influence marketing and veil advertising messages in social mia arouse irritation in people. Consumers stop trusting brands and their ambassadors because communication lacks consistency and authenticity.