The structure of product pages

View reviews from other customers . By showing the number of reviews left by other users and the rating they give you, your website gains transparency and credibility . You can add a “testimonials” section. Interesting sections for  the user, presenting your products with a certain emphasis. For example, “Bestsellers”, “Most viewed”, “Most shared”. This gives a new feeling to your site, which will make the visitor want to keep browsing. Consider the order of the products . The first to appear are the ones most likely to sell, so put the products you want to sell and the most eye-catching ones at the start.

Don’t neglect the price display

Showing €4.90 instead of €5 artificially reduces much more than 10 cents. Similarly, with crossed out costs and discounts, you immediately create the feeling of having a special occasion.

Intense emotions ( fear, nostalgia, etc.) make your product easier to remember. Techniques like Storytelling  capture the audience’s attention . You establish a link with your consumers and encourage them to take an interest in your product, and even generate word-of-mouth.

Don’t minimize the importance of an attractive and catchy title . It is the first thing that catches the eye. Use captivating words like “offer”, “unique”, “free”…

Identify “  mental triggers ”. These are Italy Phone Number List the stimuli that lead a consumer to make a decision. The best example is Black Friday, which is a natural incentive to buy. It engenders a sense of urgency or scarcity with a “limited supply”.

Always help your customers

Offer support  anywhere on your website. Don’t let the user think you just want to sell, make them feel like you’re there to help them, giving them a less hostile and more personalized environment.

My advice:  never forget what can influence the first impression .

audrey: thank you Luciana for this presentation DV Leads on neuromarketing. Let me add that these different tools give a scientific view of the success of a website or an advertisement. However, they do not take into account the environment. Indeed, being locked in an MRI cabin is very different from sitting in your armchair, a smartphone in your hand, with your children playing next to you in your living room.