An authentic external appearance is particularly important for companies and self employ people from the sustainability sector. How can we communicate our offer convincingly without using manipulation or psychological tricks Marketing always works with psychology in some way and I think that s completely legitimate. It s about taking the customer s perspective understanding them with their dreams and problems and developing a solution that really helps them. We shouldn t delude ourselves either influence already arises when two people communicate with each other after all we don t make our decisions in a vacuum.
The Table by the End of the Day
And we entrepreneurs depend on others to buy from us so we have to do some persuasion. From my point of view it always becomes difficult when I harm other people. For example if I exert massive pressure and persuade Pitcairn Email List them to do something they actually don t want. Or when I work with false information stir up fears or sell solutions that I know very well do not work just to make money. I always think of my uncle who wasn t very good at saying no and let salesmen at the front door talk him into the strangest things. Such behavior is of course also found in the online world but this strategy will hardly be successful in the long term.
Let Me Tell You You Are Definitely
What can we do instead For me authentic communication has a lot to do with honesty and respect which is also important in sustainability communication. Unfortunately there is still a lot of greenwashing going on at the moment but fortunately this is being uncover more and more frequently for example by research networks such as DV Leads Flip . I can convince when I consistently take the perspective of my customers and make it clear to them that I understand them and their problems and that I have a genuine interest in helping them. I like Donald Miller s approach to storytelling which puts the customer at the center radically while using the psychology of storytelling. Responding to the customers listening attentively.
