You can then take the subscriber list and accompanying insights from your email campaigns to get your sms marketing off to a good start. Yes. You’ll still have some fine-tuning to do. But you won’t ne to start from scratch like most companies do with their email marketing campaigns — that’s a big advantage. You can complement the launch of your text message campaigns with an email blast that asks subscribers for their phone numbers (and consent). Your sms success can help optimize future email marketing as well. When you offer good incentives for sms sign-up. You can expand your reach beyond your base of email subscribers.
Some customers never want another
Reach more customers with multiple messaging channels. Some customers never want another sales email in their inbox again. Others would hate if their phone buzz with a text from a store they order from once. As with any campaign. The best way to keep every customer happy is by tracking email list open and response rates then segmenting your audience by messaging preferences. When you’re working on list-building. Consumers won’t always tell you their favorite channel. They may sign up for one or the other because it’s the first one present to them. You can test their communication preferences by making sure everyone has the option to subscribe to both lists. Then see what their interactions show.
Those who glance at your
You may not want to cut someone from a list if they don’t respond to any of your messages. But you can segment customers bas on open rates. Those who tend to click links on your text messages but rarely open your emails should get more frequent DV Leads texts and fewer emails. Those who glance at your texts but tend to respond to the ctas in emails should get more of the latter and only the most urgent or important texts. And. If a customer decides to unsubscribe from one of your marketing channels entirely. You’ll still be able to keep in touch with them via their preferr method.