6 Examples of Product Branding Activities

The next thing that is quite important for you to consider in creating a digital campaign is determining your target audience or target market. To do this, one way is to build a buyer persona for your business.

What are buyer personas? According to Hootsuite, a buyer persona is a detailed description of someone who represents your target audience.

The point is to describe the figure of someone who is likely to be interested in the product or service you offer, then become a customer of your business.

The point is to describe the figure of someone who is likely to be interested in the product or service you offer, then become a customer of your business.

 Benefits of Running an Online Business in the All-Digital Era

The buyer persona information that you create Belize Email List can cover demographic to psychological aspects.

Examples of demographic information include age, gender, place of residence, and profession. Meanwhile, psychological elements such as hobbies, lifestyle, interests or interests, and many more.

Referring to various existing buyer persona information, later you can determine what kind of campaign is more suitable for you to create.

 Planning the Campaign

Certainly an important stage in creating a marketing campaign is the preparation step.

At this stage, the aspects that you need to pay attention to at least include the following:

• Campaign concept
• Channel or platform you will use
• Paid or organic
• When was the campaign published

In compiling the concept, you need to pay DV Leads attention to content such as what your buyer persona likes. Don’t forget to adapt it to the purpose of the campaign you will make.

Then, you also need to design the campaign structure, starting from the title, format, to the call to action if you want to direct your audience to take an action.