But, you can directly access the Data Highlighter tool. The sequence is as follows: upon entering, choose the property and click on Start Highlighting. You then enter the URL you want to configure the structured data and choose the markup formatting. Finally, just select the parts to mark, associate the information according to the chosen format and publish. How to tell if tagging worked as intended There is a free structured data testing tool from Google: The Structured Data Testing Tool. You copy the configured page link (URL) or enter a piece of code, then click Run Test. You can modify the appointment if it is not as planned. Monitoring data results After implementing structured data through one of the approaches, you will start receiving reports from Google Search Console regarding its validity. However, these reports and notifications are only possible if your site is registered with Google Search Console.

Please be aware that any site issues may affect the use of this structured data within Google’s resources. After implementation, use the GSC tools to verify the impact of the tags on Google resources. Tracking can be on the performance page in the search results under “Search Appearance”. In Search Console, in the enhancements section, you will have access to reports on your site’s structured data divided into items with errors, valid and with alerts. Data tagging will be indispensable for years to come Google is constantly innovating technology and optimizing the way it ranks and lists organic search results, all to improve the user experience. This can be seen in the constant updates and algorithms that are increasingly focused on improving the quality of Internet users’ browsing. Read about Algorithm Change: How to Stay Relevant on Google It is true that Google tends to value the structured data of websites more and more.

And even if they aren’t direct ranking factors, it’s worth doing data markup and creating structured snippets because they improve the user experience, contribute to increasing the chances of clicks on your page and help Google make search results more richer and more assertive. Within this context, the data markup on web pages tends to be fundamental. Best practices for structured data Below we list some practices indicated by Google that will ensure that the markup on your site will be done correctly: Keep structured data relevant Be careful when using structured data that has nothing to do with the content of the page, this can be considered abuse and as a result you can be punished. Therefore, try to describe the central meaning of the page.