The reports provided by Google analytics consist of two data, namely dimensions and metrics. Understanding the difference between the two will be very important to create proper reports as well as perform website analysis.
Examples of dimensions include size in qualitative form. While the metric is a measure in quantitative form.
For example, the number of new visitors is called a metric. Then, if the number of visitors is measured based on different areas, then this is called a dimension.
In Google Analytics, there are many kinds of dimensions, including:
- The language used by the user
- The type of browser used
- Region in grid size or country
- The device used (Laptop, cellphone, or it could be the brand used)
As for metrics, examples include average duration, number of page views, number of users who convert and others.
Main Functions of Google Analytics
Online business success is when you can Burkina Faso Email List monitor the performance of the website that you manage. Use the following Google Analytics functions to grow your business, including:
• Helps Understand Website Content
When talking about a website, it cannot be separated from the content on the website. The first function of Google Analytics is to understand website content.
When you do search engine optimization by creating blog-like content, then with data from GA you can know which content is successful and which content needs to be changed.
You can get data about the performance of your content by going to the GA dashboard then going to behavior > site content > all pages in GA.
You can see data such as which pages are the most popular on your website. Besides that, also look at the bounce rate of each website page, so you can see how effective your content is.
• Measuring Bounce Rate
Bounce rate or in Indonesian the bounce rate is the number of users who only visit one website page and then leave.
Even though the data sometimes DV Leads doesn’t show anything bad. But it can help you optimize pages with high bounce rates.
When you have optimized the page, it is hoped that you can build a relationship with the user and then make the user feel at home to be on the website.
Apart from the results from organic search, you can also get bounce rate data from the ad campaigns that you are currently running.