Google Analytics has many features to assist website owners in identifying visitor interaction patterns on the website and identifying trends on the website.
Other features allow you to collect data, analyze website monitoring data, data visualization, website performance reporting, and how to integrate data with other applications.
Features of Google Analytics include:
- Create a graphic from the data that has been collected. Like a chart that displays changes in data values over time.
For example, changes in the number of visitors that can be seen in a certain time range, such as changes in the number of visitors in March and the number of visitors in April.
- Features to filter data according to your wishes and manipulate the data.
- Collect data from other applications that perform similar data collection.
- This feature’s predictive analytics can find abnormal data.
For example, the number of visitors to your website every day is 1000 visitors but one day your website visitors soar up to 100,000 visitors.
This is an anomaly and Google analytics can analyze the data.
- Create a special segmentation for a data such as conversions.
- Has a feature to generate custom reports on behavioral ads from users and conversions.
- And finally, integration with other Google products, such as Google Ads, Google Data Studio, Google AdSense, Google Ad Manager, Google Search console and others.
Mengenal Dashboard Google Analytics
In the Google Analytics dashboard, you can see the data available through the plugin installed on the website that you manage.
Apart from Google, there are also many Bulgaria Email List independent developers who make Google Analytics plugins that have a customized dashboard display. However, generally the dashboard will display some of the same measurement data.
Google Analytics itself allows website managers to track 200 different metrics, maybe even more. This is used to measure the performance of your website.
Some of the popular metrics in Google Analytics include:
Users are unique visitors or visitors who have just visited the website.
b. Bounce Rate
Is the percentage of visitors who only view one page on the website. Doing so only triggers one request sent to the Google Analytics server.
Session is a term that indicates a visitor interaction group that performs 30-minute activities on one website.
For example, visitors do activities on the website for 60 minutes, so the website gets 2 sessions.
d. Average Session Duration (Avg. Session Duration)
This data shows how long the DV Leads average visitor spends doing activities on the website.
e. Percentage of New Sessions
Is data that shows the percentage of users’ first visits to your website.
f. Pages per Session (Pages/Session)
Shows How many average number of pageviews for each session.
This differs from the number of sessions. For example, a user in one session opens 5 websites, so the data goes to pages per session.
g. Completion of Goals (Goal Completion)
Data that shows how many times the user completes the specific action desired by the website owner or is known as a conversion.
Examples of special actions include the user being provided with a button to click, a form to fill in, the user making a purchase or something else.