Salesforce can help with that. An appealing example of the integration of online and offline is the vision of the future of Schuurman Shoes. This is a chain of about forty shoe stores in the north and east of the country. Schuurman Shoes has successfully made the transition to online sales with Salesforce, but is also thinking about the moment when the stores will be fully accessible to the public again. Schuurman Shoes envisions local stores that know which customers they serve in their area, organize special events for their target groups and build personal customer experiences online around them with “Marketing Cloud” from Salesforce.
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In this way, a shop becomes more than a place where shoes are sold, it becomes a ‘community’. It contributes to a positive brand experience. Research shows that young people in particular are prepar to pay more for a product that has such a positive image. You create future-proofing now Retailers are fac with a choice: either they wait Kazakhstan Email List for their stores to fill up again or they invest in smart digital marketing and sales. Actually, it’s not a choice. Within retail, the online channel will only grow. In their busy lives, people like to shop at times and from places that suit them best. And if they also receive valuable suggestions in their virtual shopping street, they are more likely to make a purchase.
The New Standards of Customer
If you want to be assur of a healthy future as an entrepreneur. You will have to respond to this development. Discover it yourself! Would you like to know more about how Salesforce enables personal digital customer contact (and customer loyalty)? Then register for the webinar on Thursday, April 22 from 09:30 – 10:30 and DV Leads discover how you can use Salesforce Marketing Cloud to make personal digital customer contact (and customer loyalty) possible. Click here for more information, the agenda and to register Next week you can read more about the online strategy of Schuurman Shoes here.
