The art of modern digital marketing is to deliver the right message at the right time with the right tone. And not just once, but in every phase of the customer journey that a customer takes at your store. Thus, marketing is moving from a mass approach to segments and – now – the individual. A flexible, scalable and easy-to-use marketing platform for SMEs The Salesforce marketing platform integrates various data sources (such as data from customer service, online click behavior or e-mail) and aggregates them into a comprehensive customer view . With smart AI applications, it knows how to link customer preferences to relevant content and to distribute this content cross-channel across the favorite customer channels.
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Finally the system offers all kinds of statistics to further refine this intelligent mix and make it more convincing. Many smaller companies in particular think that high-quality, personaliz online marketing is not for them: too complex and expensive. They do have the data, but are unable to bring that data together and translate it to Jordan Email List the market with relevant communication . How do you set up a customer profile for personalization? How do you continuously create new, logically successive contact moments. Doesn’t the advanc information technology requir for this require too large an investment?, they wonder. These companies are selling themselves short. Salesforce offers a SAAS solution . Existing software that is flexible, easy to use and quickly deployable.
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With this marketing platform, retailers can switch efficiently and benefit from the current market conditions, in which they mainly rely on virtual customer contact. Quality and time-to-value are assur. You ensure a stronger acquisition, a higher degree of customer interaction and retention. In practice: Schuurman Shoes builds DV Leads communities Even when the doors of the shops open again, you can further increase customer loyalty with a serious online marketing effort . Live interactions can be seamlessly integrat into the total of online and offline interfaces between store and customer and enrich the customer journey, provid you ensure good cohesion.
