The authors, Philip Kotler and Kevin Keller. Use their years of marketing management experience to help readers understand the fundamentals of the field. That book provides detail information on marketing strategies. Product planning, market segmentation, customer value creation, marketing communications. And many other important topics. The authors use examples from […]
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Finally, digital tools allow you to automate marketing processes. Automation allows you to ruce the costs and time ne to perform specific marketing tasks, which in turn allows you to focus on other aspects of marketing. In conclusion, digital tools are an extremely effective tool to increase the effectiveness of […]
You have to remember that a press release is not the same as a blog post, so SEO elements shouldn’t be woven into it literally in the same way. The selection of phrases that are relate to the topic of the information itself will be important here. You can’t prepare […]
Another way to empower employees is through the employee lobby . Employee representation programs are designd to make employees ambassadors and give them a voice outside the company. In this way, employees can help to increase brand awareness and reach and promote the growth of the company. Employee advocacy marketing […]
SEO doesn’t work without content SEO is bas on keywords SEO nes inbound links Quality > quantity In content, as in life in general, it is worth focusing on quality . Always. To sum up: perhaps you instinctively and intuitively follow a holistic approach. If not, it is worth trying […]
Another statistic: according to Hubspot, as many as % of people declare that video materials help them make purchasing decisions. Pretty good score, right? Digital marketing expert James McQuivey estimat that seconds of video is equivalent to . million words. Maybe the number is exaggerat, but even after cutting off […]
However, this has develop considerably, because 68% now use automation. An even more personal customer journey with ABM With Account Bas Marketing, you determine in advance which specific company or group of companies you will approach with tailor-made sales and marketing campaigns . With these campaigns you focus on the […]
To measure Your analyzes reflect a new dimension. In this day and age, you don’t ne to invest money in scholarships. With ABM, the primary focus shifts from campaigns to accounts and channels, and from leads to engagement and content marketing. Aachen and Cologne were not built in a day; […]
Their concerns change and you ne to adapt. Building a long-term relationship is not primarily aim at sales, but at building trust . Your sales and marketing teams understand your customer’s decision-making process so they can reach out with personaliz, empathetic content. Organizations that use an Account Bas Marketing strategy […]
A complete 360-degree customer view across all digital touchpoints is essential to deliver a personalized, connected customer experience. Take your digital training to the next level with our on-demand training platform Trailhead . Don’t want to miss anything? Sign up for our online newsletter and stay informed of the latest […]
