Information query is when a visitor is looking for some information to learn about it. For example, looking for the facts of a topic, or ways of doing something.
For this search usually does not end with a purchase, but some content will provide links within the content to lead to products or services.
Therefore, it is very important for a business or even personal company to create content that is relevant to the wants, needs and interests of your target visitors.
Adding media to your content will China Email List make it easier for visitors to visit your website. Examples of information queries include:
- Instructions for use of a product
- Product or service reviews
- Food recipes
- And others
Finally, transactional queries, which are queries that are usually. Used by someone who is thinking about buying a product or service.
The difference between this query and other queries is that this. Query is paid or you have to place an ad on a search engine.
Another difference is that transactional queries have the greatest revenue potential because they have a great opportunity to get website visitors who make transactions.
According to Wordstream data about 65% of search engine result pages with transactional queries come from paid ads.
Differences in Paid and Organic Search Result Optimization Techniques
When looking at search engine results pages (SERPs), paid and organic queries look similar. Because both of them can help you to increase the number of visitors.
• Advantages of Using Paid Advertising Techniques
On search engines like Google, paid ads will be placed at the top or at the very bottom of the SERP. Usually displays 4 ads on desktop view and 3 ads on mobile view.
With some of the considerations above, Google DV Leads will conclude that your website will display better than competing websites to appear on the first page.
• Advantages of Using Organic Techniques
A website will get a ranking on search engine results pages by doing search engine optimization, also known as SEO.
With a few technical steps, it will help increase the ranking of the website you have to the top position and the first page.