DIGITAL TRANSFORMATION , CUSTOMER EXPERIENCE Multicultural team at meeting Don’t want to miss anything? Sign up for our online newsletter and stay informed of the latest content! Experiences are not just about elusive feelings. It also concerns clear data. Data powers great digital experiences by revealing the outcome of customer experience and employee experience strategies. Data also shows areas for improvement in your strategy, so that you can determine how to proceed. With a wealth of data at their fingertips, companies can leverage a variety of digital sales experience metrics to measure and improve employee experience, customer experience, and ultimately bottom line.
Want to Keep Your Customers
Measuring your Return On Experience (ROX) leads to, among other things, a shorter time-to-market, an improvement in productivity through automation and, of course, a higher incremental profit increase. Sales as a digital experience Digital communications reached a turning point in 2020 when 60% of brand-consumer interactions took place online, as revealed by the fourth edition of the Salesforce State of the Connected Consumer South Africa Email List report. That’s a big increase from 2019 when 42% of interactions took place online. While pandemic-related restrictions have contributed to this growth, this trend is expected to continue well beyond the pandemic. 58% of consumers expect to shop more online and 80% of business buyers expect to do more business online than before the pandemic.
Engaged It is Wise to Post Easily
This data proves that consumer needs have changed irrevocably and 66% of customers expect businesses to understand these needs. Providing personalized experiences shows your customers that you understand their individual DV Leads needs. With personalized content, you can turn curious customers into qualified prospects faster. ROI calculators help prospects dynamically understand the value of your products. Workflows to automate contract reviews and approvals speed up deal cycles. It also frees up your sales team to secure new deals. Event registration experiences allow you to capture a wealth of information about potential customers.