A perfect example of storytelling that is completely focus on the experience. Learn more here to learn more about building loyalty programs and experiences for B2B and B2C companies that grow customer relationships. Don’t want to miss anything? Sign up for our online newsletter and stay inform of the latest content! Just like for many other retailers, the first lockdown in March 2020 was an immiate blow to Schuurman Shoes, the shoe chain that is mainly represent in the north and east of the country with more than forty branches. “Fortunately, we had already pre-sort for a stronger online presence with Salesforce,” says director Arjan Schuurman.
The Organization Allowing
Arjan is the third generation Schuurman in the family business. Which has its origins in a tiny shoe shop annex repair service in Borculo. Jan and Lien Schuurman had built up a modest capital here as amateur poultry farmers and decid in the mid-1950s to invest it in decent footwear for the average Dutch person. Around 2011 too late to Hong Kong Email List recognize the importance of online as a promotion and sales channel As business prosper from the start, the store expand steadily. Schuurman Shoes said goodbye to the sports fashion branch that it had built up alongside shoe sales since the late 1980s. Arjan: “And we have started investing heavily in online. From 2016 we had the upward trend again.” Web sales increased sharply; that necessitated a change in business operations That extra focus on e-commerce is now proving its worth.
You to Make Decisions
They proce expitiously. The first Schuurman branches open in Winterswijk and Denekamp. The counter currently stands at 43 branches. Entrepreneurship is a road of peaks and troughs. In addition to the successful expansion, Schuurman Shoes also experienc a serious setback. Around 2011, it recogniz too late the growing importance DV Leads of online as a promotion and sales channel. In addition, it experienc the consequences of the economic crisis. “Our audience is the average Dutch person with an average income. He felt the pain of the crisis the most and kept his hand on the purse strings”, says Arjan Schuurman. It l to some rigorous decisions.
