The future of the physical store E-commerce experienc tremendous growth in the second quarter of 2020. Statistics Netherlands reports that retail internet sales in that quarter were 54.8% higher than in the same period a year earlier the highest growth ever record. Is this the end of the physical store? It doesn’t look like it. The same figures show that internet turnover increas by 45% among SMEs that sell exclusively via the internet but that the greatest growth was at physical stores that have e-commerce as a sideline. There turnover from online orders grew by no less than 68%. Shops are increasingly becoming a place where the ‘experience’ is central a broad trend that has been going on for some time.
Company Must Accept the Impact
This experience is increasingly support by new technologies such as virtual reality and augment reality . Physical and virtual are therefore increasingly intertwin. But what do you do if your store is forc to close? The best-performing SMBs Colombia Email List respond with technology that allows them to give customers the same personaliz attention they’ve come to expect in-store. 73% of SMBs implementing digital experiences survey in our study report implementing chat features or video chatting. And 58% organize online events through digital channels such as Instagram Live or Zoom.
Role of It in Their Daily Work
How can SMEs respond to the new way of shopping? As shoppers began spending less and less time in physical stores (56% of consumers report less time spent shopping in-store in 2020 than before) SMBs had to look for new sales DV Leads channels. The top 3 activities that consumers have spent more time on in 2020 are: 1. Social mia. 2. Surf the web. 3. Watch online videos. 88% of the digitally successful SMEs respond to this by investing more in so-call contextual commerce (allowing consumers to make purchases from the channel where they are locat) and embd commerce integrating your catalog on platforms other than your own website.
