The investment in software is of no use if you implement it and then don’t use it. Use the three principles below before building a CRM strategy: Determine the business objectives Identify your customers Immerse yourself in the customer journey 1. Determine the business objectives The first step in developing a CRM strategy is to […]
Don’t want to miss anything? Sign up for our online newsletter and stay inform of the latest content! Small and mium-siz companies use a CRM platform in a different way than large companies. Before you choose a CRM solution, you ne to determine what your vision and your (growth) objectives are, relat to your company […]
B2B customers have different expectations, such as discounts on volume purchases or contractual discounts. B2B buyers also take longer to make their purchasing decision because they first have to get internal approval. If you want to know what to expect, you can use the data from Salesforce reports and Google Analytics , for example. You […]
Business-to-business (B2B) companies have rapidly switch to online sales. 83% already sell online and 65% plan to invest more in e-commerce in the next two years. If you want to generate more sales online, setting up a sales site alone is not enough. If you’re aiming for a higher conversion rate, you should treat your […]
Is there a problem with the data integration that has not been resolv or is an important data link missing? What is the main reason that users do not switch? It is important to find out exactly what is holding them back. Also keep in mind that processes may ne to be adjust from time […]
Has the cycle time been shorten? How many? If there is not much improvement in the cycle time of your process, you ne to find out the reason for this. Is the process still too complex? Or are there obstructions and bottlenecks (such as steps that are still manual) that have not been remov with […]
When you are clear about the benefits and understand what motivates your team, you ensure that others support you and are involv. Internally, for example, you can inform people during a ‘learning lunch’ or via communication channels at department and management level. Externally, you ensure that customers and partners know exactly where to find the […]
But how do you know if your automation is working properly? And what can you do if not? With the following five steps you ensure that the process automation of your customer service pays off: 1. Test your automat workflow Before you implement the automation throughout the company, check whether everything is working according to […]
Necessary, you can add more meetings at the end of the quarter to make sure the deals are on track. If that’s the priority, don’t schule them at the same time as one-on-one calls. Give your sales reps time to focus on what they do best: selling. Next steps Pipeline discussions are the engine of […]
Also ensure flexibility: you can hire external specialists when you ne them. Moreover, you save on pension and insurance costs, among other things. For routine tasks such as accounting, this can be very useful. But you can also hire external experts for temporary projects such as the development of a specific product. Whichever structure you […]
But how do you ensure that employees know what is happening in other departments and work together optimally? Your employees may need new skills or knowledge. My Trailhead can help with that. This is a central e-learning platform for your entire company. This way you work on the expertise and flexibility of your employees. A […]
In other companies, one of the departments has been replac by a Customer Service department. Especially larger companies or service-orient companies often have a separate Customer Service department. This department is always closely link to the Sales and Marketing departments, and if there is a separate IT department, also to IT . Because, as mention […]
