Global e-commerce sales have increased due to the pandemic and foreign buyers have had a glimpse of the services offered by small French online shops. Although it is not expected to grow at the same pace, the global market is ready for business. If you are unable to access the global market, it may be […]
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Which preferred CMS for an e-commerce site
If your store waits until the end of the pandemic to react, it will be too late. The pandemic has changed the way consumers shop and has led to a boom in online stores. Around the world, consumers have started buying things they have never bought online before. That’s excellent news ! Take advantage of […]
Many businesses use Facebook and Twitter
Although search engines and technologies are constantly evolving, some basic elements have remained unchanged since the very beginning of SEO. In particular, here are the 9 too common mistakes not to make in SEO and some additional tips if you use Shopify . in a way to keep potential customers on the social media platform, without directing them […]
Conclusion on practical actions for your digital strategy
First of all, and you will have understood it through this article, the biggest part of your 2023 digital strategy is based on good preparatory work. This work itself based on the lessons of your 2022 strategy. Secondly, the pillar of all your strategic actions is indeed the persona you are targeting. Whether internal or […]
Adjust your visibility using an editorial line
Performance indicators are to your digital strategy what roundabouts are to the road (roundabout for purists). They allow you, at a certain point on your route, to explore the possibilities available to you, to gain information on what has already been done and what remains to be done to reach the destination, the ‘objective. Indicators […]
The objective of these tools is to limit development
With the right tools, you plan, organize, collaborate, create graphic or textual content or even see the ROI of your actions… These tools automate certain tasks in your digital project. This gives you more time to focus on other tasks. costs, increase your productivity and the speed of execution of your strategy. Here are some tools […]
Choose the right tools for your digital strategy
With 2022 and its “obligation” to accelerate digital, online sales or remote collaboration, your targeting may have changed. Whether it’s potential customers, employees, suppliers or partners, a digital project must address specific types of profiles to be successful. The latest fashionable name is that of persona, which comes from the Latin personare, to speak through. […]
Build your digital roadmap
Without a roadmap, the risk of not knowing where to start and how to measure the results of your efforts can quickly demotivate you and your teams. A project that drags on, complicated decision-making, rising costs… this cocktail that can quickly kill your first initiatives in the bud and give food for thought to the […]
Conclusion on Digital Marketing for a Law Firm
Reviews on Google are very important today. You will need to have as many as possible to outrun your competitors. To do this, set up a process for requesting customer reviews for successful cases. If they are satisfied with your services, they will not hesitate to leave you a positive opinion. We hope this guide […]
How long does it take to SEO a lawyer’s website
Avoid the pitfalls that put you at odds with the professional advertising rules that govern your profession. That’s why it’s best not to brag about the results of previous deals or actively solicit clients through social media. This is where content marketing can benefit your firm, for example by giving some legal advice. By writing […]
Familiarize yourself with Facebook’s privacy settings
We have just discussed the importance of the On-page and Off-page factors for the SEO of a lawyer’s site . These determine placement in the overall search results. But there are other components to a search results page that can help your practice stand out. Quite a technical tactic , snippets are generated by structured data markup […]
How Lawyers Can Stand Out in Search Engine Results
These “Off Page” factors combine all the criteria to gain outside your website that search engines use to evaluate the relevance of the pages of your site. When we talk about off-page factors, we generally look at the number, type and quality of hyperlinks, or “backlinks”, that your site receives from other websites and/or social networks. […]