We have just discussed the importance of the On-page and Off-page factors for the SEO of a lawyer’s site . These determine placement in the overall search results. But there are other components to a search results page that can help your practice stand out. Quite a technical tactic , snippets are generated by structured data markup […]
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How Lawyers Can Stand Out in Search Engine Results
These “Off Page” factors combine all the criteria to gain outside your website that search engines use to evaluate the relevance of the pages of your site. When we talk about off-page factors, we generally look at the number, type and quality of hyperlinks, or “backlinks”, that your site receives from other websites and/or social networks. […]
How to optimize a lawyer’s website for search engines
If your pages have been properly crawled and indexed, they may show up in Google’s search results. But being eligible to appear in these results and actually appearing in them are two very different things. Search engines use many factors to decide which pages should be sent to satisfy a user’s query. These factors can […]
Make sure customers can find you when they need you
We mentioned earlier in this guide that 76% of adults use the Internet to find a lawyer . This number will only continue to increase. The question is, how do potential clients use the Internet to find legal services? In most cases, search engines (ie Google, Bing and Yahoo) are the easiest and most accessible ways to […]
Monitor your online reputation Finally, it’s important
Monitor your online reputation Finally, it’s important to regularly monitor your online reputation. In addition to Google My Business, check other social networks and review sites where your business is registered. That way you can keep track of what patients are saying about . your practice and respond promptly to any issues that arise. Increasing […]
Addition content marketing can also be used to position
Addition content marketing can also be used to position your office as a reference in a particular specialty. If you produce quality content frequently, people will start to see your practice as a reliable source of information on a certain subject, which helps build authority. Strategies for implementing content marketing Now that you understand what […]
How often do you send email marketing to patients
.How often do you send email marketing to patients. There is no set frequency for sending email marketing to patients, as this may vary according to the type of content and patient profile. You can start by testing the monthly the doctor should only send emails when he has relevant and informative content avoiding overloading […]
The Search engine optimization is a digital marketing
The Search engine optimization is a digital marketing technique that aims to improve the website’s visibility in Google’s search results. In this way, the site appears in the first positions when a patient searches for a service or product. Social media Social networks have become one of the most powerful tools for medical marketing, as […]
Reviews provide insight into your service quality
We thus have all the information to make a well-considered decision in order to choose who to trust for our legal needs. Other research shows that 88% of people trust online reviews as much as recommendations from personal contacts This is why, as a lawyer, you must recognize the inevitability of this trend and seize it […]
Reviews provide insight into your service quality
A legal procedure usually costs a lot of money. So your future customers want to get as much information as possible. This is why a long list of opinions can only be profitable. In addition, reviews are often accompanied by a comment describing the quality of your service. Do you doubt it? Imagine for a moment that […]
Build on solid foundations
Build your business online Lawyers do their best work through strong relationships and a positive word-of-mouth reputation. This observation has not changed much with the advent of the Internet. What has changed, however, is that new forms of digital communication have accelerated the means of building relationships and a lawyer’s reputation. It used to take […]
Referencing (SEO) for the site of a law firm
Some lawyers like to tinker, some don’t. If you’re not the do-it-yourself type, seek professional help and support. Although WordPress is theoretically free , repainting the youngest child’s room is too. When creating your blog, you ideally want it to be a key part of your law firm’s website. The content you write for your […]