Regardless of the industry, business marketing is totally different from 20, 10 or even 5 years ago.This is of course the case for law firms…It used to be that you competed for the top spots on the Yellow Pages. Today, the Internet has revolutionized the way clients find and choose their attorney, with far-reaching consequences. […]
Human patience is a rare commodity If your page loads too slowly, you lose a significant portion of your visitors before your page finishes displaying. It doesn’t matter if the content is exactly what your visitor is looking for, if it doesn’t load quickly, your bounce rate is very high. This is even more important […]
And since Google is always trying to satisfy its Internet users, it will say to itself “maybe this page should not rank so well in my results”. You now understand the importance of properly mastering the notion of “rebound”! Clearly, this indicates whether your Content Marketing actions are effective and whether your visitors are interacting […]
The bounce rate is an indicator that can be scary! In addition, Google Analytics collects a lot of data, which for most entrepreneurs is a bit confusing. And you don’t have the time every day to understand and then analyze data from all the many dashboards on Google Analytics. Here is Laurent ‘s advice on the […]
It only takes a fraction of a second for your visitors to form an opinion about your website and therefore about your business. In real life, a tenth of a second is enough to make a first impression on a person. On the Internet, it’s about 50 milliseconds to form an opinion. Those 0.05 seconds […]
Whether it’s for a commercial website or one that asks your visitors to share sensitive information, everything must be done to protect their data. With the constraints of the GDPR, this requirement applies to any type of site. Today, securing your website under https is no longer an option. It is an obligation. Even a professional-grade site with […]
The way you write on a website has an immediate In conclusion to leave effect on the perception that your visitors will have. Never forget that they may be your future customers and you want to leave them a positive first impression. Each field obviously has its own jargon and vocabulary. Abuse of it scares […]
By consulting my dashboard on Analytics, I noticed that many of my readers only stay a few seconds on the site. I turned to Laurent to try to elucidate this phenomenon. And this is what he told me: The real question is “How do you have a memorable impact on your new visitors knowing that […]
To start or grow a business, think about what consumers want to see or what you need t do to get their attention. Especially in recent years when e-commerce has grown exponentially as a result of the pandemic, it is essential for any entrepreneur to keep up to date with new market trends. That’s why […]
In order to better understand and understand the importance of cognitive neuroscience for Marketing, let’s now see the tools most used to study the brain functioning of your consumers. Whatever the tool, the method is always the same Volunteers are subjected to stimuli (visuals, smells, objects, etc.), You observe which areas of the brain react, The […]
View reviews from other customers . By showing the number of reviews left by other users and the rating they give you, your website gains transparency and credibility . You can add a “testimonials” section. Interesting sections for the user, presenting your products with a certain emphasis. For example, “Bestsellers”, “Most viewed”, “Most shared”. This gives a new feeling to your site, which will […]
Pupillometry measures the dilation of the pupils in response to certain stimuli. Thus, you determine the level of emotional arousal and cognitive processing of the consumer, as well as the level of attention in relation to the Marketing action envisaged. Face reading uses software that measures patterns of facial expressions upon receiving stimuli. You thus […]
