It only takes a fraction of a second for your visitors to form an opinion about your website and therefore about your business. In real life, a tenth of a second is enough to make a first impression on a person. On the Internet, it’s about 50 milliseconds to form an opinion. Those 0.05 seconds […]
Whether it’s for a commercial website or one that asks your visitors to share sensitive information, everything must be done to protect their data. With the constraints of the GDPR, this requirement applies to any type of site. Today, securing your website under https is no longer an option. It is an obligation. Even a professional-grade site with […]
The way you write on a website has an immediate In conclusion to leave effect on the perception that your visitors will have. Never forget that they may be your future customers and you want to leave them a positive first impression. Each field obviously has its own jargon and vocabulary. Abuse of it scares […]
By consulting my dashboard on Analytics, I noticed that many of my readers only stay a few seconds on the site. I turned to Laurent to try to elucidate this phenomenon. And this is what he told me: The real question is “How do you have a memorable impact on your new visitors knowing that […]
To start or grow a business, think about what consumers want to see or what you need t do to get their attention. Especially in recent years when e-commerce has grown exponentially as a result of the pandemic, it is essential for any entrepreneur to keep up to date with new market trends. That’s why […]
In order to better understand and understand the importance of cognitive neuroscience for Marketing, let’s now see the tools most used to study the brain functioning of your consumers. Whatever the tool, the method is always the same Volunteers are subjected to stimuli (visuals, smells, objects, etc.), You observe which areas of the brain react, The […]
View reviews from other customers . By showing the number of reviews left by other users and the rating they give you, your website gains transparency and credibility . You can add a “testimonials” section. Interesting sections for the user, presenting your products with a certain emphasis. For example, “Bestsellers”, “Most viewed”, “Most shared”. This gives a new feeling to your site, which will […]
Pupillometry measures the dilation of the pupils in response to certain stimuli. Thus, you determine the level of emotional arousal and cognitive processing of the consumer, as well as the level of attention in relation to the Marketing action envisaged. Face reading uses software that measures patterns of facial expressions upon receiving stimuli. You thus […]
Neuromarketing seeks to provide solutions to companies so that they can get closer to what their consumers want. This is why this scientific technique can be applied to various areas of Marketing such as advertising, packaging and application design… In this article, we are going to focus on the visual in the design of a […]
What is medical marketing. Medical marketing is a strategy for publicizing services and products offered by health professionals. This marketing patients, create lasting relationships with them and build their loyalty. However, the use of marketing must be done ethically and in accordance with the rules of the Feral Council of of . After that, in […]
marketing automation Creation of automated email flows for nurturing leads and patients, as well as optimizing the appointment scheduling process. What are the services offered by Our medical marketing agency can offer a variety of services to help you achieve your business goals. Discover the main ones: Creation of search engine optimized and responsive websites […]
Similarly in addition to Google My Business check other social networks and review sites where your business is registered. That way, you can keep track of what patients are saying about your practice and respond promptly to any issues that arise. Increasing patient patients to your practice. Take advantage of these tips and start working […]
