Performance indicators are to your digital strategy what roundabouts are to the road (roundabout for purists). They allow you, at a certain point on your route, to explore the possibilities available to you, to gain information on what has already been done and what remains to be done to reach the destination, the ‘objective. Indicators […]
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The objective of these tools is to limit development
With the right tools, you plan, organize, collaborate, create graphic or textual content or even see the ROI of your actions… These tools automate certain tasks in your digital project. This gives you more time to focus on other tasks. costs, increase your productivity and the speed of execution of your strategy. Here are some tools […]
Choose the right tools for your digital strategy
With 2022 and its “obligation” to accelerate digital, online sales or remote collaboration, your targeting may have changed. Whether it’s potential customers, employees, suppliers or partners, a digital project must address specific types of profiles to be successful. The latest fashionable name is that of persona, which comes from the Latin personare, to speak through. […]
Build your digital roadmap
Without a roadmap, the risk of not knowing where to start and how to measure the results of your efforts can quickly demotivate you and your teams. A project that drags on, complicated decision-making, rising costs… this cocktail that can quickly kill your first initiatives in the bud and give food for thought to the […]
Conclusion on Digital Marketing for a Law Firm
Reviews on Google are very important today. You will need to have as many as possible to outrun your competitors. To do this, set up a process for requesting customer reviews for successful cases. If they are satisfied with your services, they will not hesitate to leave you a positive opinion. We hope this guide […]
How long does it take to SEO a lawyer’s website
Avoid the pitfalls that put you at odds with the professional advertising rules that govern your profession. That’s why it’s best not to brag about the results of previous deals or actively solicit clients through social media. This is where content marketing can benefit your firm, for example by giving some legal advice. By writing […]
Familiarize yourself with Facebook’s privacy settings
We have just discussed the importance of the On-page and Off-page factors for the SEO of a lawyer’s site . These determine placement in the overall search results. But there are other components to a search results page that can help your practice stand out. Quite a technical tactic , snippets are generated by structured data markup […]
How Lawyers Can Stand Out in Search Engine Results
These “Off Page” factors combine all the criteria to gain outside your website that search engines use to evaluate the relevance of the pages of your site. When we talk about off-page factors, we generally look at the number, type and quality of hyperlinks, or “backlinks”, that your site receives from other websites and/or social networks. […]
How to optimize a lawyer’s website for search engines
If your pages have been properly crawled and indexed, they may show up in Google’s search results. But being eligible to appear in these results and actually appearing in them are two very different things. Search engines use many factors to decide which pages should be sent to satisfy a user’s query. These factors can […]
Make sure customers can find you when they need you
We mentioned earlier in this guide that 76% of adults use the Internet to find a lawyer . This number will only continue to increase. The question is, how do potential clients use the Internet to find legal services? In most cases, search engines (ie Google, Bing and Yahoo) are the easiest and most accessible ways to […]
Monitor your online reputation Finally, it’s important
Monitor your online reputation Finally, it’s important to regularly monitor your online reputation. In addition to Google My Business, check other social networks and review sites where your business is registered. That way you can keep track of what patients are saying about . your practice and respond promptly to any issues that arise. Increasing […]
How can marketing automation help manage
How can marketing automation help manage your practice? Marketing automation is one of the most important tools for anyone who wants to succeed in digital marketing. It allows companies to create personalized and automated campaigns that help improve customer relationships and increase sales. But how can marketing automation help your practice? In this post, we […]