Every website created either by a personal or by a business or company, the goal is to get visitors. Ways to get visitors to a website can be done in two ways, namely paid or advertising and free or also known as organic. Website visitors can also be call website traffic or website traffic, but […]
Therefore, having a website with a high ranking will be very important, and that is one of the main goals why SEO techniques are carried out. Plus, checking website rankings regularly is no less important. This is because by knowing the position of the website, you can develop a marketing strategy, especially search engine optimization (SEO), […]
After you have a website, it becomes very important to know how and how to check the ranking or ranking of the website that you manage. This is to find out how effective efforts are in bringing in visitors using organic methods, namely SEO. In this article, Sasana Digital will discuss how to check your website’s […]
You can see from where your website is accessed by users, whether they come from your country or even abroad. The data in Google Analytics is able to display this. This can make it easier for you to understand customers and be able to create content that is closer to customers. User Experience through Mobile Access […]
This helps you measure whether the ads you have run are effective or not. The next function of Google Analytics is to find out the search terms used by users. Keywords or search terms are very important in digital marketing especially for organic marketing. The data will show what terms users are looking for to […]
The reports provided by Google analytics consist of two data, namely dimensions and metrics. Understanding the difference between the two will be very important to create proper reports as well as perform website analysis. Examples of dimensions include size in qualitative form. While the metric is a measure in quantitative form. For example, the number of new […]
Google Analytics has many features to assist website owners in identifying visitor interaction patterns on the website and identifying trends on the website. Other features allow you to collect data, analyze website monitoring data, data visualization, website performance reporting, and how to integrate data with other applications. Features of Google Analytics include: Create a graphic […]
Every business that has a website wants to know how their website is progressing, and one of the ways is with the Google Analytics tool. Google Analytics is basically us to find out what data is on the website, then this data is analyzed to determine the next marketing strategy. In this article, Sasana Digital […]
After getting a temporary answer about what is happening on your website. What needs to be done next is testing and measuring. The process of testing this varies based on what you are analyzing. For example, website speed testing and SEO testing will be different. Determine the Cause and Solution The last step is to determine the […]
A website allows you to collect various data such as the number of visitors, length of visit, number of conversions and so on. This can be used to determine website performance, develop an online business, website design and the content you provide for visitors. The way to optimize the data is referred to as website […]
Finally, the stage in creating a digital marketing campaign is evaluation. You need to measure how well the campaign you have created is performing. Do an evaluation according to the objectives of the marketing campaign that you have previously set. For example, if the goal you set is to increase sales, see how much of your campaign […]
The next thing that is quite important for you to consider in creating a digital campaign is determining your target audience or target market. To do this, one way is to build a buyer persona for your business. What are buyer personas? According to Hootsuite, a buyer persona is a detailed description of someone who represents your […]
