With 2022 and its “obligation” to accelerate digital, online sales or remote collaboration, your targeting may have changed. Whether it’s potential customers, employees, suppliers or partners, a digital project must address specific types of profiles to be successful. The latest fashionable name is that of persona, which comes from the Latin personare, to speak through. […]
Without a roadmap, the risk of not knowing where to start and how to measure the results of your efforts can quickly demotivate you and your teams. A project that drags on, complicated decision-making, rising costs… this cocktail that can quickly kill your first initiatives in the bud and give food for thought to the […]
Reviews on Google are very important today. You will need to have as many as possible to outrun your competitors. To do this, set up a process for requesting customer reviews for successful cases. If they are satisfied with your services, they will not hesitate to leave you a positive opinion. We hope this guide […]
Avoid the pitfalls that put you at odds with the professional advertising rules that govern your profession. That’s why it’s best not to brag about the results of previous deals or actively solicit clients through social media. This is where content marketing can benefit your firm, for example by giving some legal advice. By writing […]
We have just discussed the importance of the On-page and Off-page factors for the SEO of a lawyer’s site . These determine placement in the overall search results. But there are other components to a search results page that can help your practice stand out. Quite a technical tactic , snippets are generated by structured data markup […]
These “Off Page” factors combine all the criteria to gain outside your website that search engines use to evaluate the relevance of the pages of your site. When we talk about off-page factors, we generally look at the number, type and quality of hyperlinks, or “backlinks”, that your site receives from other websites and/or social networks. […]
If your pages have been properly crawled and indexed, they may show up in Google’s search results. But being eligible to appear in these results and actually appearing in them are two very different things. Search engines use many factors to decide which pages should be sent to satisfy a user’s query. These factors can […]
We mentioned earlier in this guide that 76% of adults use the Internet to find a lawyer . This number will only continue to increase. The question is, how do potential clients use the Internet to find legal services? In most cases, search engines (ie Google, Bing and Yahoo) are the easiest and most accessible ways to […]
We thus have all the information to make a well-considered decision in order to choose who to trust for our legal needs. Other research shows that 88% of people trust online reviews as much as recommendations from personal contacts This is why, as a lawyer, you must recognize the inevitability of this trend and seize it […]
A legal procedure usually costs a lot of money. So your future customers want to get as much information as possible. This is why a long list of opinions can only be profitable. In addition, reviews are often accompanied by a comment describing the quality of your service. Do you doubt it? Imagine for a moment that […]
Build your business online Lawyers do their best work through strong relationships and a positive word-of-mouth reputation. This observation has not changed much with the advent of the Internet. What has changed, however, is that new forms of digital communication have accelerated the means of building relationships and a lawyer’s reputation. It used to take […]
Some lawyers like to tinker, some don’t. If you’re not the do-it-yourself type, seek professional help and support. Although WordPress is theoretically free , repainting the youngest child’s room is too. When creating your blog, you ideally want it to be a key part of your law firm’s website. The content you write for your […]
