Neuromarketing seeks to provide solutions to companies so that they can get closer to what their consumers want. This is why this scientific technique can be applied to various areas of Marketing such as advertising, packaging and application design… In this article, we are going to focus on the visual in the design of a […]
Establishing your style and expressing it in the form of a graphic charter requires knowing your brand identity well.It is even essential and the first work to be done. There are 4 key elements to consider when defining your brand image: Your mission and vision : why was your company created, what is it heading […]
Generally, it is advisable not to exceed 2 main colors. The graphic charter gives the references in hexadecimal (#xxxxx) of the different colors used. On audreytips, red is referenced by #e53b2c. My tip : to know the reference of a color, I advise you to install the ColorZilla extension on your Chrome browser. 2. Typography […]
I’m sure you’ve visited corporate websites where something was wrong. You were not reassured on the site… It is often the graphic charter of the Web site which is incriminated. Laurent , from the Audrey tips team, is a science buff. He gave me the following speech this morning: Why invest in the graphic charter of a […]
Automated prospecting allows a better scalability of your commercial activity. Indeed, most sales automation tools are compatible with traditional sales management tools, and in particular CRMs . This type of open architecture gives the possibility of building solid processes, compatible with your overall Digital Marketing strategy, and which evolve well over time. To put it simply, choosing a […]
Yes ! Some sales automation tools claim to obtain 3.5 times more leads on average than if you had carried out your prospecting by hand.Is it complicat to automate your prospecting? It depends on the automated prospecting tool you are using. Some tools are more complex than others, but are broader in terms of functionality. […]
Surely you are familiar with Facebook, Instagram or Twitter? Yes, these names are social media websites. This type of website allows users to connect and communicate with each other. Also usually, users have control for their own page like appearance. And users can create content that is shared on your social media. Have your own page or […]
Usually used by a company or a business to provide information related to companies, employees, products, services and others. Unlike the Ecommerce website, this website does not have an add to cart or payment button . Because the creation of this website is intended so that customers can get information and contact companies or businesses directly. This […]
Today the website is used as a provider of information, a place to make transactions, display portfolios and so on. The types of websites currently have their own uniqueness, because their functions are tailor to the goals to be achiev by creating a website. In general, the types of websites can be divid into 2, […]
Apart from setting how the ad content is, in this 7th step you are also required to set ad extensions. In short, ad extensions or Ad Extensions are extensions of Google Ads ads that you create with the aim of attracting and baiting your audience to click on your ads. At least, there are 4 types of […]
The strategy should take into account factors such as budget. Distribution channels, promotion and advertising. Implementation of programs involves the use of all marketing tools to implement the strategy. This means that the company must use the right tools. Such as advertising, promotion, public relations, e-marketing and others, to achieve its goals. Kotler and Keller’s […]
The concept of Kotler and Keller in the th ition assumes that effective marketing requires the use of a wide range of tools. These include: product, price, distribution, promotion, customer relations, brand management and channel management. To use these tools in accordance with Kotler and Keller’s concept, you should start by defining marketing goals and […]
