Over Pon Automotive Walter van Boven is Director of Digital Solutions & Insights One at Pon Automotive . Pon Automotive is one of the largest companies in the Netherlands, with more than 12,000 employees and an annual turnover of more than €7.3 billion. The company uses Salesforce solutions to get a 360-degree customer view. Over […]
For example, measuring how often certain training content has been view by your team doesn’t say anything about how much of it they’ve actually internaliz.” Organizations ne to link multiple data sources to get really powerful insights, continues Isebaert. “For example, by linking sales training data to conversion rates, you can draw much more relevant […]
But how do you convert that data into insights that are of practical use? At Salesforce Live Benelux, we spoke with three innovative customers, CM.com, Pon Automotive and Showpad, about how they use their data. Below we list their advice. 1 Stimulate a data-driven mindset among your employees If you want to make the most […]
The solution was up and running throughout the unit in just three weeks. “We are constantly seeing an increase in usage. We have proven that we can deliver quickly and successfully and now employees want more,” says Amne. “Employees keep asking – can we do this next week?” Leverage analytics Although unusual for a first […]
When NIBC recogniz the ne to digitize operations in this business line as well , it turn to Salesforce. “We ne a flexible business model to adapt to changes in customer nes and behavior and maximize customer loyalty,” said Amne Ndyeshobola, Director Head of Finance & IT, Corporate Banking at NIBC. “For the digital transformation […]
This allows employees to focus on more interesting, challenging work that requires creativity and personal input. Teams in a variety of industries and functions are turning to automation to regain time. From shipping packages to digitizing timesheets, automat workflows improve performance. And the savings are huge. Technical and IT managers report that they save time […]
Most executives agree that investing in EX leads to better CX, but far fewer are convinc that better CX leads to better EX. Most executives agree that the CX and revenue are riven by the EX. Additional research shows that managers who prioritize the EX report higher revenue growth. This seems to indicate that EX […]
For example, you can use a hash email to reach a customer with relevant advertisements on Google or social mia platforms. This allows you to use target online marketing campaigns outside your own channels, for example to revive the relationship with a former customer. Dear marketer, a world without third-party cookies is closer than you […]
Build a single source of truth An important tip for marketers is to collect all customer data in a central place and make it accessible to everyone in the organization. Think of website behavior, purchase data, external data and interaction data from your email, app or the store. This way you realize a single source […]
This program focuses on equal opportunities for a future for women, pairing a Salesforce employee with a female refugee for 12 weeks. The target? Helping women enter the Dutch labor market. Galforce wants to build a relationship of trust with the workshops that Salesforce gives and the 1-on-1 relationships with the female mentor. In this […]
Of this group, 96% turn out to be women, for whom the pay gap was inexplicable. We still regularly evaluate whether the salaries are fair and everyone is treat equally. Gender equality through Family First We support all our employees who are mothers or fathers and want to combine work and family with the so-call […]
Increase your success with distance selling Are you ready to boost your SME’s digital sales? Watch our webinar to learn more about the three secrets behind our sales team’s success and how you can emulate this approach within your own company. Read in this report how more than 2500 small and mium-siz companies are making […]
